Who Controls Your Mind? Algorithms, Artificial Intelligence and the New Battle for Autonomy

You chose to watch one more video. Or did you? Every tap, pause and late-night scroll is recorded, analysed and used to decide what you see next. Platforms learn what frightens you, what flatters you and what keeps you awake at 3 a.m. — and they are very good at it. In Who Controls Your Mind?, Puneet Bhasin takes readers behind the screen to reveal how algorithms, persuasive design and artificial intelligence are quietly reshaping our attention, our choices and our children's lives. Through the story of fourteen-year-old Veer and his family, and real cases from India and around the world, the book explores data farming and dark patterns, AI voice scams, sextortion, viral "challenges", chatbots that become companions, and the new battle for public perception. Clear, urgent and deeply humane, this book asks a question the law has barely begun to answer: in an age when machines can predict and steer our behaviour, how do we protect the freedom to think for ourselves? Not a book against technology — a guide to using it with your eyes open